Topics include: Ways that video content can turn into various forms of revenue streams and opportunities The importance of being yourself and building continuity between your real life and on video Types of videos and when to use them Identifying the value that each video delivers Knowing upfront how quickly you can deliver the punchline and get to the main points of the video The components that make up each type of video and specifically where to put each of them in the video How to keep your content from being boring How top industry creators create all of their video content at one time and how you can scale this system and implement it in your business Teaching people “what” to do in a video not “how” to do it Ingredients of top quality videos that keep people engaged and watching

Topics include: What is a customer journey Creating content with a purpose through calls to action Examples of the types of call to action to offer your community Building a deep community vs a wide one Simple ways to collect email addresses from your community so you can take them on a customer journey How to format your posts to include a direct call to action Specific examples of call to action and how to use them

Topics include: Delegating the implementation tasks by building a team that people are buying into the entire program, not just you as a single individual Moving forward with marketing even though you know that you’ll run into criticism The #1 way to build your audience organically on social media - Video (specifically Instagram Reels and TikTok) Speaking to who you want to attract as clients The difference between trying to create viral content versus creating valuable content for longevity and value Posting more of the type of horses/clients/students that you want to attract more of Documenting vs creating - seeking out the unique parts of your day to share with your community Keeping your content real, authentic, and genuine versus staged and high-production Topic ideas for social media posts Stop comparing yourself to other people on social media with a negative mindset - use an analytical and objective mindset to figure out how you can get better Post Framework: Hook - Story - Call to Action (or Offer) Creating your posts to speak directly to a single person, not a large audience Frequently posting on social media at least one time per day Multi-purpose content - shooting long-form videos and breaking it down into smaller clips or repurposing social media posts for email marketing Creating content that promotes engagement Infotainment - blending educational and entertaining content Keeping your content simple and avoiding confusing your audience

Topics Include: Why virality is not always the answer The 4 elements that create viral content What happens after viral growth and what to post The difference between having a wide versus a deep audience Professionalism and dress in video content