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So far Colton Woods has created 168 blog entries.

Live Call: 8/29/22

By |2022-08-30T15:27:54+00:00August 30th, 2022|Professionals Mentorship Program|

Topics include: Ways that video content can turn into various forms of revenue streams and opportunities The importance of being yourself and building continuity between your real life and on video Types of videos and when to use them Identifying the value that each video delivers Knowing upfront how quickly you can deliver the punchline and get to the main points of the video The components that make up each type of video and specifically where to put each of them in the video How to keep your content from being boring How top industry creators create all of their video content at one time and how you can scale this system and implement it in your business Teaching people “what” to do in a video not “how” to do it Ingredients of top quality videos that keep people engaged and watching

Live Call: 8/22/22

By |2022-08-24T18:28:17+00:00August 24th, 2022|Professionals Mentorship Program|

Topics include: What is a customer journey Creating content with a purpose through calls to action Examples of the types of call to action to offer your community Building a deep community vs a wide one Simple ways to collect email addresses from your community so you can take them on a customer journey How to format your posts to include a direct call to action Specific examples of call to action and how to use them

Live Call: 8/15/22

By |2022-08-24T18:24:28+00:00August 24th, 2022|Professionals Mentorship Program|

Topics include: Delegating the implementation tasks by building a team that people are buying into the entire program, not just you as a single individual Moving forward with marketing even though you know that you’ll run into criticism The #1 way to build your audience organically on social media - Video (specifically Instagram Reels and TikTok) Speaking to who you want to attract as clients The difference between trying to create viral content versus creating valuable content for longevity and value Posting more of the type of horses/clients/students that you want to attract more of Documenting vs creating - seeking out the unique parts of your day to share with your community Keeping your content real, authentic, and genuine versus staged and high-production Topic ideas for social media posts Stop comparing yourself to other people on social media with a negative mindset - use an analytical and objective mindset to figure out how you can get better Post Framework: Hook - Story - Call to Action (or Offer) Creating your posts to speak directly to a single person, not a large audience Frequently posting on social media at least one time per day Multi-purpose content - shooting long-form videos and breaking it down into smaller clips or repurposing social media posts for email marketing Creating content that promotes engagement Infotainment - blending educational and entertaining content Keeping your content simple and avoiding confusing your audience

Live Call: 5-9-22

By |2022-05-10T19:26:37+00:00May 10th, 2022|Professionals Mentorship Program|

Topics Include:Offering lodging options for high ticket optionsWays to accommodate and develop relationships with clinic participants and auditors when hosting a clinic for an outside cliniciansHow to move away from traveling to clients for lessonsThe importance of being able to articulate the process that your training program follows and why it follows that exact processThe importance of organizing your offers and your time so that you have more time to accommodate the students who are paying more moneyHaving a clearly laid out ascension process for your students to keep moving through your training processFiguring out the step-by-step approaches and the exercises that your students need to be able to do with their horse to get the type of results that you get

Live Call: 5-2-22

By |2022-05-04T14:13:06+00:00May 4th, 2022|Professionals Mentorship Program|

Topics Include: Creating irresistible offers by using a three option offer Examples of high ticket offers How to simply scale a program over time while getting paid to build it Mindset fixes to offering high ticket experiences How to trial run a high ticket offer Strategies to adding additional professionals to coach at a high ticket event The importance of mapping out your client journey to understand how people move through your ecosystem and you serve them deeper

Live Call: 4-18-22

By |2022-04-20T13:07:15+00:00April 20th, 2022|Professionals Mentorship Program|

Topics Include: How to differentiate your services so they are aligned with basic human needs and set you apart from competition What is a high ticket offer and how it is one of the best tools to building wealth High ticket = high value experience Examples of how to structure high ticket offers as a horse trainer by looking at the experience with the end-result in mind Overview of your client ascension process Shifting your mindset from selling a bigger quantity of lower ticket items versus a smaller quantity of higher ticket items The importance of marketing your high ticket so that the perceived value is significantly higher than the actual cost

Live Call: 4-11-22

By |2022-04-13T01:15:48+00:00April 13th, 2022|Professionals Mentorship Program|

Topics Include: The importance of creating multipliers in your business Evaluating if you are sacrificing for what you really want or if it is holding you back The difference between having to versus choosing to be a professional in the industry Framework for hiring the right people in your business Simple questions to ask to ensure that your employees are in the right position in the business The importance of having a training system in place for new hires How to determine how much to pay someone for the work that you are hiring for How to find value in your offer aside from money

Live Call: 4-4-22

By |2022-05-04T14:14:50+00:00April 5th, 2022|Professionals Mentorship Program|

Topics Include: 4 pillars of value Review of first 2 pillars - Implementation and Management How you grow your business and develop your skills so that you can take your business as far as you want to go What would you have to do differently to increase the value of your service and client experience to charge 3, 5, or 10x what you are currently charging The roles that you play in each pillar phase and what your training horse business looks like systematically Clinic format to maximize your time and profit at the event


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