Topics Include: Why virality is not always the answer The 4 elements that create viral content What happens after viral growth and what to post The difference between having a wide versus a deep audience Professionalism and dress in video content
Topics Include:Offering lodging options for high ticket optionsWays to accommodate and develop relationships with clinic participants and auditors when hosting a clinic for an outside cliniciansHow to move away from traveling to clients for lessonsThe importance of being able to articulate the process that your training program follows and why it follows that exact processThe importance of organizing your offers and your time so that you have more time to accommodate the students who are paying more moneyHaving a clearly laid out ascension process for your students to keep moving through your training processFiguring out the step-by-step approaches and the exercises that your students need to be able to do with their horse to get the type of results that you get
Topics Include: Creating irresistible offers by using a three option offer Examples of high ticket offers How to simply scale a program over time while getting paid to build it Mindset fixes to offering high ticket experiences How to trial run a high ticket offer Strategies to adding additional professionals to coach at a high ticket event The importance of mapping out your client journey to understand how people move through your ecosystem and you serve them deeper
Topics Include: How to differentiate your services so they are aligned with basic human needs and set you apart from competition What is a high ticket offer and how it is one of the best tools to building wealth High ticket = high value experience Examples of how to structure high ticket offers as a horse trainer by looking at the experience with the end-result in mind Overview of your client ascension process Shifting your mindset from selling a bigger quantity of lower ticket items versus a smaller quantity of higher ticket items The importance of marketing your high ticket so that the perceived value is significantly higher than the actual cost
Topics Include: The importance of creating multipliers in your business Evaluating if you are sacrificing for what you really want or if it is holding you back The difference between having to versus choosing to be a professional in the industry Framework for hiring the right people in your business Simple questions to ask to ensure that your employees are in the right position in the business The importance of having a training system in place for new hires How to determine how much to pay someone for the work that you are hiring for How to find value in your offer aside from money
Topics Include: 4 pillars of value Review of first 2 pillars - Implementation and Management How you grow your business and develop your skills so that you can take your business as far as you want to go What would you have to do differently to increase the value of your service and client experience to charge 3, 5, or 10x what you are currently charging The roles that you play in each pillar phase and what your training horse business looks like systematically Clinic format to maximize your time and profit at the event
Colton shares a few simple daily or weekly habits that you can implement into your schedule to help build self confidence.
Colton shares one simple daily habit that is proven to help your brain and heart health.
Topics include: Daily schedule management and ways to batch tasks to save time each week Tips for increasing your daily energy levels Implementing daily mindset practices for continued growth and crushing limiting beliefs Perspective shifts and the importance of keeping a positive mindset about daily tasks
Topics Include: Copywriting strategies to clearly communicate your services and attract your ideal clients Why copywriting is an important part of your marketing strategy and where to use it The PASTOR Framework Review of CWH websites to analyze successful copy strategies Ways to implement new strategies into your existing strategies without getting overwhelmed