Live Call: 11/7/22
Topics Include: Offer strategies to bring in more leads and new customers Filming content while teaching other people -have a beginner, intermediate and expert in the group to as you teach to help ensure that you cover all of the possible questions that someone may have when consuming your content Giveaway Strategy This is the core offer that you want people to be buying and it has very high margins Setting the giveaway rules: include an email opt-in to enter to win and offer the opportunity to gain additional entries Second place gets a high percentage off of the offer that the winner gets (and multiple people can win the second place prize) -contact everyone else who entered and let them know that they have won the second place prize If they decline the second place prize, offer them a lower price offer as a down-sell Specific examples of how other trainers can implement this strategy in their businesses Gift Card Strategy This strategy works best for a service-based offer that you may giveaway for free anyway or that doesn’t involve you to execute it Look at it as a lead magnet The gift card must be gifted to someone else, they cannot be purchased and redeemed by the same person After the gift-card time period amount is up, the person gets enrolled into a continuity program You use the gift card purchasers to bring in new leads The social value of the amount of the gift card speaks more than the price they actually paid Set a maximum limit to the amount they can buy so they opt in to the offer fully Pre-selling the gift cards to be redeemed at a later date Micro High Ticket Strategy This is a one time offer that is extremely high-touch experience that you would only offer to a small group of people offered at a significant discount Let people know every time that someone buys your offer to ramp up the scarcity This is a great way to get a quick influx of cash
Live Call: 11/7/22
Topics include: Utilizing Facebook groups as a way to nurture your community Types of groups: Free private group Paid private group for membership (learning group) Facebook groups are a concentrated pond of people who are interested in hearing from you Setting the group intro questions so that you can learn more about your community and grow your email list Phrase the questions so that people can talk about themselves Types of intro questions: Format for if you want to reach out directly to people: Q1) A question where their answer tells you what they hope to gain from being a part of the group or what problem that they are hoping will get solved from being in the group Q2) “What is your best email address that I can send you a tool to….” To get their email address Q3) “Would you like us to reach out to you directly with how we can serve you and help you reach your goals?” Yes or no Format if you are serving an audience that falls into various categories: Q1) For them to tell you what group they fall into Q2) A question where their answer tells you what they hope to gain from being a part of the group or what problem that they are hoping will get solved from being in the group Q3) “What is your best email address that I can send you a tool to….” To get their email address The power of owning your audience via an email list and monetizing your list by making offers and sales Paid groups as recurring memberships or one-time purchases for a course or program without having a website Organizing your content as a course to improve retention There is a clear process with a start and finish to get the result
Live Call: 10/24/22
Topics include: Gamifying your training system Increasing your client retention by ramifying your training system Filling the need to feel and see tangible progression Your system is the pathway to success Ideas for how to reward your clients and the importance of celebrating their accomplishments Creating a system so that people recognize your style and training process based on your name Branding your style of training so that it becomes a well-known household name Formalizing your process so that your program can be easily shared and the progress can be easily quantified Examples for how to celebrate and reward your clients to incentivize them to participate more in your programs
Live Call: 10/18/22
Topics include: Communicating as a million dollar horse trainer to high level clients Breaking down the mindset of higher level clients and identifying what qualities high level clients are attracted to Understanding how you can offer elite experiences that attract high level clients and how to clearly communicate that in your marketing Characteristics of a million dollar horse trainer How to set your clients up for success by being a leader and guiding them through the decision process Understanding that clients are working with you for the result that you can achieve with their horse Calling out why fake it till you make it doesn’t work How to showcase your boundaries to potential clients by choosing what you share on social media Framing your decisions around being a Million Dollar Horse Trainer
Live Call: 10/13/22
Topics Include: Choosing how to “ride the right horse” to achieve your financial goals Reviewing the Value Ladder and all 4 levels: Implementation Unification Communication Imagination The more value you can provide the more money you can make The importance of clearly communicating to increase the value of your services What it truly means to be a high ticket horse trainer Identifying which level you spend your time in each day Building a high-ticket team and culture in your program Challenging the group to be charging at least $1750-$2000/month with a 90 day minimum with the goal of moving up to $2500 Offering pay-in-full options at discounts and investing the money to make far more than the amount that you discounted How to make the jump and raise your prices The difference between offering horses training services versus rehab services and how that effects what you can charge Choosing vehicles that scale - for example a video library that is set up in course format and takes your students through a specific training pathway to success