Topics Include: Basics for creating and using graphics The importance of having high quality photos Where to go to easily create professional graphics for free Elements of design and how to use them correctly Common design mistakes that lower the quality of your graphics Ideas and inspiration
Topics Include: Standing out from the crowd Identifying who your competition is How being good at marketing can alleviate the need to sell your services Knowing your ideal client and student Understanding what your ideal clients want to achieve and what they have problems with Identifying if you are creating content that interests you or content that offers value to your community The importance of engagement of social media Taking on the role of a hero in your content Getting started on TikTok How to harness the power of interest based platforms Deciding what type of video content to create Utilizing hashtags and video descriptions to be searchable and increase visibility Specific example of creating a content plan for Oasis Equestrian Deciding how vulnerable to be on social media and when is an appropriate time to share it
Topics Include: To profit or not to profit Marketing sales horses that are green or unfinished Raising your pricing with a business mindset not an emotional one The importance of extreme focus Analyzing each of your revenue stream as an individual business Evaluating which pieces are most profitable and going all in focusing on those Preparing for the fourth quarter and making the decision to show a profit at the end of the year How we went from no profit years to $100k profit year in 2 years Mindset hack for reaching your financial goals Strategies for investing your money and understanding how they influence your taxes for this year and years to come Defining what success looks like in your life outside of profitability Identifying if making a profit is ego driven or a tactical decision The importance of having a savings account as an emergency fund for 3-6 months Analyzing your comfortability with risk when deciding how much of a savings account t o build
Topics include: Streamlining and optimizing your social mediaChoosing video topics that you loveHow to speed up video creationProviding credit to other professionals in your posts when what you've created was inspired by someone else's workEngaging with your communityThe power of those who watch your content but do not interact
Topics include: Ways that video content can turn into various forms of revenue streams and opportunities The importance of being yourself and building continuity between your real life and on video Types of videos and when to use them Identifying the value that each video delivers Knowing upfront how quickly you can deliver the punchline and get to the main points of the video The components that make up each type of video and specifically where to put each of them in the video How to keep your content from being boring How top industry creators create all of their video content at one time and how you can scale this system and implement it in your business Teaching people “what” to do in a video not “how” to do it Ingredients of top quality videos that keep people engaged and watching
Topics include: What is a customer journey Creating content with a purpose through calls to action Examples of the types of call to action to offer your community Building a deep community vs a wide one Simple ways to collect email addresses from your community so you can take them on a customer journey How to format your posts to include a direct call to action Specific examples of call to action and how to use them
Topics include: Delegating the implementation tasks by building a team that people are buying into the entire program, not just you as a single individual Moving forward with marketing even though you know that you’ll run into criticism The #1 way to build your audience organically on social media - Video (specifically Instagram Reels and TikTok) Speaking to who you want to attract as clients The difference between trying to create viral content versus creating valuable content for longevity and value Posting more of the type of horses/clients/students that you want to attract more of Documenting vs creating - seeking out the unique parts of your day to share with your community Keeping your content real, authentic, and genuine versus staged and high-production Topic ideas for social media posts Stop comparing yourself to other people on social media with a negative mindset - use an analytical and objective mindset to figure out how you can get better Post Framework: Hook - Story - Call to Action (or Offer) Creating your posts to speak directly to a single person, not a large audience Frequently posting on social media at least one time per day Multi-purpose content - shooting long-form videos and breaking it down into smaller clips or repurposing social media posts for email marketing Creating content that promotes engagement Infotainment - blending educational and entertaining content Keeping your content simple and avoiding confusing your audience
Topics Include: Why virality is not always the answer The 4 elements that create viral content What happens after viral growth and what to post The difference between having a wide versus a deep audience Professionalism and dress in video content
Topics Include:Offering lodging options for high ticket optionsWays to accommodate and develop relationships with clinic participants and auditors when hosting a clinic for an outside cliniciansHow to move away from traveling to clients for lessonsThe importance of being able to articulate the process that your training program follows and why it follows that exact processThe importance of organizing your offers and your time so that you have more time to accommodate the students who are paying more moneyHaving a clearly laid out ascension process for your students to keep moving through your training processFiguring out the step-by-step approaches and the exercises that your students need to be able to do with their horse to get the type of results that you get
Topics Include: Creating irresistible offers by using a three option offer Examples of high ticket offers How to simply scale a program over time while getting paid to build it Mindset fixes to offering high ticket experiences How to trial run a high ticket offer Strategies to adding additional professionals to coach at a high ticket event The importance of mapping out your client journey to understand how people move through your ecosystem and you serve them deeper