Live Call: 7/3/23
Making Offers to Your Audience Using Social Media You’re booked out now (YAY!) but don’t let your audience go dry When times get busy, it’s easy to focus on taking care of your existing clients, students, and horses. There was a big demand for your expertise, and now it’s time to implement. BUT - don’t let this busy season pull your attention away from continuing to educate and nurture your prospective clients. We did an audit on everyone’s social media (FB) pages and noticed that everyone was doing a great job posting consistently (!!!) but were lacking CTAs about your specific services and offers. The other content is really really good! And it’s great that your current clients and students know what you do, but how are other prospective clients going to learn about your services if you aren’t telling them?! They’re following you, so they like your approach and share your values. Those posts are to build engagement and relationships - People want you to make offers bc they want to know how you can help them or if you can even help them at all. If you don’t tell them, they’ll make assumptions and excuses for you about why you’re not offering your services. Examples of making offers naturally in your content - > Highlight the struggles that someone is experiencing without your program > Highlight the results that they would get > Impromptu clips with natural mentions of your services > Case Studies > Testimonials > Humor > Social Media Stories (IG, FB, TT) > Photos or video clips of products and items that we get affiliate commission on > Adding CTA at the end - using the same clip or copy at the end to bring awareness to your offer
Live Call: 5/1/23
* This video is audio only and starts mid-way through the training. Full notes from the training are below. Using free webinars to build warm/hot leads for your paid services and how to automate the processes Goal: Hosting a weekly/monthly live webinar using the Perfect Webinar Framework that drives people to your paid services This can work for any paid service or product! Chose a topic that educates and gives you the opportunity to bring straight value to the attendees. You can run the same webinar weekly or change up the topics This sets up an opportunity to build know, like, and trust - people can get to know you and how you teach and communicate. There’s nothing out there that’s more powerful than spending a longer period of time with them in person or virtually. People can BS and fake it on 1-minute video but your audience can really get to see who you are during a long-form live webinar. This also gives you long form content that you can chop up and use for social media, you can also use the long form for YouTube videos, blog posts, or podcasts Have a plan for what you’re going to talk about! Do not get on there there and wing it! - it’ll be messy, rant-y, tooooo long, and confusing Perfect webinar framework: 1. Intro/Building Rapport - Set the tone of the call - get people involved/ask questions - Introduce yourself in a way that hits what is relevant for them to know about you - Introduce the mindset that they need to have to be successful 2. The One Thing - Shis is the focus of the call - why people showed up - what they want to learn 3. The Three Secrets - Your three point that help you teach the focus of the call 4. The Stack - You’ve given them as much as you can in this timeframe - This next opportunity gives you the chance to experience this at the next level - it’s a natural progression - there’s more to learn but we can’t cover it all here - If you’re ready, here’s what to do next! Its going to take a lot of repetition to get this going really well - you’re going to fumble through it but the more of them that you do, the better and more streamlined they’ll become How to automate the system: Step 1 - have an email marketing system Step 2 - create a recurring meeting link on Zoom to host your calls Step 3 - build a form to collect names and email addresses Step 4 - create a tag that’s linked to the form so that when people join you know why they came into your list Step 5 - write a message that has the call details (date, time, call link, excitement/reason they don’t want to miss it) Step 6 - put that message into an automation so that when the form [...]