Introduction to Grounding
Colton shares a free and simple activity that helps him daily rebalance physically and mentally.
Live Call: 7-11-22
Topics include: Video is the #1 type of content that will get your posts seen by the largest number of people How to get the most use out of one single video on multiple platforms Creating infotainment style content that results in people knowing, liking, and trusting your brand Converting long-form video content into smaller segments for social media Using YouTube videos to build your community, email list, and e-commerce platform Using affiliate links to create passive income with brands that you use and through Amazon Affiliates
Live Call: 7-4-22
Topics include: Role-play examples of potential sales call conversations How to manage the tempo of a conversation When to interject and speed up the conversation without letting the potential client ramble How to turn a client away who is not a good fit Maintaining your reputation and brand when on a call with a potential client Getting clients to commit to sending their horse earlier than anticipated Must ask questions to ask a potential clinic host to see if they are suitable to host or if they are better as a participant
Live Call: 6-27-22
Topics include: How we communicate and with new clients and clients who have previously been a part of your program How to determine if a training horse applicant is serious or tire kicking How to decline a training horse inquiry Creating urgency through scarcity on a sales call Structuring a sales call so that the potential client sells themself and why you should take their horse into your program The #1 thing to keep in mind when changing the “rules” on existing clients - understanding what they want When to hold firm to a non-refundable deposit and when to give them the money back Knowing when to enforce the new changes with your existing clients How to handle clients who make legal threats
Helping Your Horse Overcome Anxiety in their Stall
Colton shares his philosophy behind helping a young warmblood gelding overcome anxious behaviors and settle in his stall to learn that it's a place to rest and relax.
Live Call: 6-20-22
Topics include: Working with your spouse or significant other in your business Must-haves for a successful business relationship Communication tips Ways to get them more involved Breaking down work/life balance myths
Live Call: 6-13-22
Topics include: The qualities of a great clinic host Knowing when to cancel an event versus when to move forward with an event What to look for in other professionals who you are interested in hosting a clinic for The importance of going into a clinic with a planned out curriculum Giving the participants time to reflect on what they learned and giving them a way to reference it again in the future during the event Building know, like, and trust with the participants during the clinic Capitalizing on the opportunities to solve your student’s future problems that arise following a clinic or event Ways to structure pricing and payments for clinic participants or hosts
Live Call: 6-6-22
Topics Include: Creating auditing/demo days for your training services How to structure client updates Simple tips for creating high-quality experiences for your training horse clients Hospitality at clinics and events Client gifts