Topics Include: The importance of knowing your numbers in every part of your business Adjusting prices to meet the current rate of inflation Ways to bring additional revenue into your business Choosing revenue streams that elevate the value of your time and moving away from dollars per hour When to raise your prices on current services Setting up lesson programs and clinics that promote consistency
Topics Include: How to determine pricing for your board and training services Defining basic financial terms and how they work within your business Basic equations for understanding how to determine your gross and net profit Leveraging your knowledge and your team of service providers and staff as added value to your boarding services How to budget and save for large operating expenses that are due all at one time Ways that we save money on our variable expenses each month
Topics Include: Preparing ahead to set yourself up for achieving your goals The importance of visualization and emotional experience Setting a financial goal for the year How your identity is tied to your goals A visualization exercise to see yourself achieving that goal Acting as though your goals have already happened through a daily gratitude practice Taking actions that align with what you’d do after you achieve your goal before you achieve it so that you are prepared for when it happens
Topics Include: Who to ask for a testimonial How to ask your clients for a testimonial Questions to ask your client to answer in a testimonial The difference between asking for feedback and a positive testimonial Key ingredients for every testimonial
Topics include: What sponsors look for in who they sponsor The importance of building an influenceable audience The importance of keeping the relationship in your sponsorship/partnership Basic framework to build your sponsorships Creating win-win situations for both parties Tactics for initiating contact with a desired sponsor Approaching sponsorships with a marketing perspective
Topics include: Driving traffic to your lead magnet to grow your email list through social media Must-know hack to growing your Facebook page organically Strategies for sharing posts from other professionals How to handle social media post thief Horse shopping with clients as a buyer’s agent
Topics Include: Email Marketing How to choose the best email service provider How to create a lead magnet/freebie/opt in to grow your subscriber list Ways to monetize your freebie with up-sell options Creating automated weekly emails to build know, like, and trust with your existing content How to reignite an old email list for new engagement
Topics Include: Building financial security through multiple revenue streams The importance of solidifying your core offer and the systems first How to diversify your income within your core offer of training services with specialized training programs Finding diversified services that compliment your core offer Finding alternative ways to utilize your facility for additional income Digital options for diversifying your income Overview of building a Video Library subscription - the programs and software CWH uses and budget-friendly ways to develop your own
Topics include: Maintaining the integrity of your diversified income Treating each source of income as an independent business and how to track it How to audit your income to ensure that you are not subsidizing areas in your business that are truly not profitable Personal examples of when Colton subsidized areas of his business that were not financially sustainable
Topics include: Elements of creating a clear and magnetic brand that attracts your ideal clients and students Mission, Niche, Edge, Story, & Aesthetic