Bonus Training: Social Media Marketing
Topics Included: Defining your desired result from your social media marketing Knowing your audience The three things your audience needs from you before they will ever buy from you
Bonus Training: Core Offer
Colton discusses how to begin developing your core offer and what elements to include and how to clearly communicate what it is to your ideal clients.
Live Call: 11-01-21
Topics include: Overlooked elements that add value to your program Confidently raising your prices and how to tell your existing clients How we handle client updates and communication Basic overview of training agreements and contracts How to transition away from clients who no longer fit your target audience in a polite and helpful way
Live Call: 10-23-21
Topics Include: Branding basics: building the know, like, and trust with your ideal clients for a strong and lasting brand Setting a routine that accounts for time specifically for client communication
Live Call: 10-18-21
Topics include: Preparing financially for Q4 and taxes Content creation and marketing - social media hacks for increased productivity and audience reach 2022 Challenge - Setting one BIG goal to accomplish Colton's favorite social media accounts to follow: Ryan Michler: https://www.instagram.com/ryanmichler/ Order Of Man: https://www.instagram.com/orderofman/ Tyson Durfey: https://www.instagram.com/tysondurfey/ Ed Mylett: https://www.instagram.com/edmylett/ Kristianna Mylett: https://www.instagram.com/kristiannamylett/ Converse Cowboy: https://www.instagram.com/theconversecowboy/ Logan Paul: https://www.instagram.com/loganpaul/ Jake Paul: https://www.instagram.com/jakepaul/ Gary Vee: https://www.instagram.com/garyvee/ Matt Mills: https://www.instagram.com/mattmillsreining/ Nick Dowers: https://www.instagram.com/nickdowers/ Jackie Dowers: https://www.instagram.com/jackiedowers/
Live Call: 10-4-21
Topics Include: Accountability Check-In: What have you done in the last week to move your business forward? What is a speed bump or hurdle you're currently trying to overcome? Discussion & Feedback with Amy, Naomi & Charlie Clients versus Students
Live Call: 9-28-21
Topics Include: Communicating with Clients and Boundaries Training Applications and In-Take Processes Pricing your training horse program
Live Call: 9-20-21
Topics include: Visionary vs implementor roles - how to find the balance and execute both roles to build your business Creating systems to build an efficient and profitable routine Colton and Maredith's current weekly schedule and division of responsibilities The three nonnegotiable every system must have: Communication, Consistency, and Boundaries
Live Call: 9-14-21
Topics Include: Simplifying your services How to bundle your lesson services How to ask your previous clients and students for referrals
Live Call: 9-06-21
Topics include: Establishing your Ideal Customer Avatar (ICA) Social media strategies to attract your ICA Using social media to set expectations with your clients Reviewing social media analytics and insights to improve your strategy How to handle haters and internet trolls Sharing free versus paid content online